21 Best SEO Classes Online For Beginners & Experts

SEO, popularly known as search engine optimization, affects the visibility of a website or web page in a search engine’s unpaid results.

Given the importance of the internet in connecting people to their desired search intent, enhancing one’s knowledge of search engine optimization (SEO) has become prized as it goes a long way to influence a website’s performance on search engines.

To gain a deeper understanding of SEO as time passes, you need to update your SEO knowledge on intervals. This can be done by attending SEO classes online, where you tap out from the wealth of qualified tutors from all ends of the globe.

In this post, we will list the best SEO classes online where you can learn the best SEO practices from the best in the game. Stay with me! See the table of contents below.

Is SEO Difficult?

SEO has always been dynamic and compelling. The ever-changing tricks and hacks have left SEO experts always hungry for the latest SEO reports and stories.

While SEO is likely easier than you think, you need to dedicate time and effort to master the act. As a matter of fact, the level of SEO expertise you put in a particular blogpost or website determines its ranking on search engine result pages.

According to entrepreneur.com, search engine optimization (SEO) has experienced series of evolutions over the years. Older tactics focused on keyword-based optimization and black-hat practices have replaced more user-friendly strategies.

Despite the simplified strategies, bloggers and website owners are still perturbed by the perceived difficulty of SEO. Nonetheless, to get the best SEO, there is need to constantly update your knowledge base with the latest SEO practices. This can be done by committing to SEO training courses. As we move further, we’ll list the best SEO classes online.

Can I Learn SEO Online?

A good number of online platforms offer SEO training to learners across the world from the comfort of their homes. These courses are either free or paid for. Nonetheless, these platforms offer basic, fundamental and updated knowledge of SEO. Here you will learn the latest strategies and tactics behind keyword optimization, on-page SEO and all other strategies employable.

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How Do I Get SEO Certification?

An SEO certification is awarded to individuals who complete an SEO Course. It shows that you have the necessary training and skills to work with search engine optimization. There are many ways to get SEO certification. You can follow an online SEO course or attend a classroom-based course.

To earn an SEO certification from an educational platform or brand, you will take a course and complete an assessment or assignment. Upon successful completion, the certification is awarded for job well done.

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21 Best SEO Classes Online

Our list of SEO classes online comprises free and paid SEO courses selected from top-ranking eLearning platforms based on ratings, reviews and course outlines.

#1 Complete SEO Training With Top SEO Expert Peter Kent – Udemy

Cost: $89.99

This online SEO class teaches how to implement SEO that produces results that get your website at the top of search engine results. At the end of this course, you’ll understand how SEO works and how to use it to boost traffic to your site.

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#2 Complete SEO Guide to Ranking Local Business Websites – Udemy

$89.99

If you want to rank local business websites so you can provide local SEO services to clients, this online SEO class is the perfect guide.

In this course, you’ll gain practical insights into how to rank a local business website. The teacher will take you along as he ranks a real live local business website organically on the first page of Google and in the Google local pack.

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#3 Complete SEO Training + SEO for WordPress Websites – Udemy

Cost: #89.99

This course is all about 50 SEO (Search Engine Optimization) factors on how to reach the top spot on Google search with Search Engine Optimization. This course is designed for Webmasters, Bloggers, Business owners, Search Engine Optimization Beginners / Experts, and Website owners who want to rank #1 in Google.

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#4 Get Free Traffic to Your Website With SEO – Udemy

Cost: $89.99

This is one of the best SEO classes online. In this course, learners learn all that is to be learned on SEO auditing, keyword research, On-Page SEO, link building, WordPress SEO & more. Take this SEO Training Course to follow a proven step-by-step guide to rank #1 in Google. The tutor adopts plain English and all tools recommended are free.

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#5 Strategy 2024. How to rank your website #1 in Google – Udemy

Cost: $89.99

This SEO class is taught by industry experts with over 12 years of experience in online marketing. The online course will help you organize your promotional strategy, choose the right keyword, and analyze your competitors. The lecture further teaches how to use SEO tools to optimize your digital marketing campaign. Get started now!

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#6 Search Engine Optimization (SEO) Specialization – Coursera

Cost: 7-days free trial ($49/month)

This Google SEO certification specialization will teach you how to optimize website content for the best search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies.

Each course is intended to build on the skills from the previous course, thus, we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, where you will apply your skills to a comprehensive SEO consulting task.

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#7 Advanced Search Engine Optimization Strategies – Coursera

Cost: $79

This SEO online class UC Davis offers focuses on technical, mobile, and social strategies for increasing site traffic. This course teaches you how to build SEO for international audiences through content localization, global team alignment, and optimizing for local search engines.

The class will also help you discover the techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. Additionally, you’ll learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

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#8 Google SEO Fundamentals – Coursera

Cost: $49

This online course gives you an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll master the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research, consumer psychology and search behaviour; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

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#9 Increase SEO Traffic with WordPress – Coursera

Cost: FREE

By the end of this free guided project, you will learn how to increase SEO on your free WordPress website. You will add tags, categories, and links to an existing WordPress website and manage content to increase SEO. You will learn where to read analytics within WordPress to drive content management related to SEO within your WordPress website.

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#10 Introduction to Bing SEO – Alison

Cost: FREE

Search Engine Optimization is highly important in ensuring an increase in website quality and quality of website traffic.

This free online introductory course to Bing SEO will help you understand how to draw more relevant users to your websites by optimizing your sites to appear in Bing searches. Learn how search engines work, the importance of keywords, website tools for SEO, and what is available to you as a Bing ad partner.

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#11 Build WordPress Sites That Attract Free Traffic – Alison

Cost: FREE

This free online course will teach you how to build a WordPress website that brings in visitors using SEO (search engine optimization). Start the course and master the latest free, high-quality traffic techniques by getting the best out of your hosting providers, keywords, and Google rankings. Learn from an instructor who has been building and optimizing WordPress websites since 2004.

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#12 SEO Foundations – LinkedIn Learning

Cost: FREE

In this practical course on LinkedIn, you will explore the basics of SEO, including how to read a results page and see how rankings affect businesses, large and small. Additionally, you will discover how to implement foundational optimization strategies and techniques, including conducting keyword research, building internal and external links, optimising your pages and content, measuring your successes and progress, and planning for a long-term SEO strategy.

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Cost: $38

In this course, SEO expert Anson Alexander will help you understand how search engines perceive links, how links affect page ranking, and what qualities make for an excellent link.

Moving on, you will also learn how to use link analysis tools to assess your site’s backlink profile and find new link-building opportunities.

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#14 Online SEO Certification Course – Shaw Academy

Cost: FREE

In this comprehensive online SEO class, you will be taught the fundamentals of SEO, how to reach your target market, optimize your social media strategy, and content development and copywriting. At the end of the course, you will gain the skills to master using SEO as an effective digital marketing strategy.

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#15 SEO: Keyword Strategy – LinkedIn Learning

Cost: $24

Formulating a keyword strategy is one of the most important activities in marketing. Properly optimizing a website and strategically using keywords can yield visitors for years.

In this online SEO class, digital marketing expert Matt Bailey begins with the basics, covering what keywords are and what they do. Next, you’ll learn how to find and analyze the right keywords for your business and implement them into different channels. The course covers all the important components of choosing keywords, including determining customer intent, identifying trends, developing analytics, utilising negative keywords, and focusing on what works. Lastly, you will learn how to measure the results, understand rankings, and establish priorities.

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#16 International SEO – LinkedIn Learning

COST: $19

This course can help you develop and implement a successful strategy for international SEO, which is increasingly important given globalization. The course will help you discover global and regional aspects of determining your target market and optimising your website for different countries and languages.

Explore the technical elements of international SEO, including how search engines handle multilingual and multiregional content and how to optimize pages using Google Search Console. Learn best practices for ensuring your content is translated properly and crucial on-page tactics for international SEO. Plus, David goes over how to measure results using key tools and techniques.

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#17 Technical SEO – LinkedIn Learning

Cost: $29

You need technical search engine optimisation to maximize ROI and increase leads to your business. This course by Dana DiTomaso shows how to optimize your website for SEO by looking at how crawlers work, strategies for increasing site speed, using schema, architecture, URLs, and image/video to your SEO advantage. In addition to the nuts and bolts of SEO, Dana also covers the importance of making concrete recommendations to web developers, so you can get the fixes implemented.

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#18 Advanced SEO: Developing an SEO-Friendly Website – LinkedIn Learning

Cost: $42

This course will walk you through the details of building an SEO website. At the end of the class, you’ll be able to navigate and configure the SEO of a website.

Excelling at SEO requires understanding the multi-layered components contributing to a site’s ranking ability. The teacher explains how to optimize your architecture to improve site indexing and crawling, understand the impact of canonical URLs and innovative URL management strategies, build keywords into images and alt text, and use structured data to help search engines like Google understand your pages better.

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#19 Introduction to SEO: Tactics and Strategy for Entrepreneurs – Skillshare

Cost: Free

This 90-minute class shares knowledge and tactics for optimizing your content and organically raising the online presence of your business and brand. The class is ideal for entrepreneurs, small business owners, startups, freelancers, junior marketers, web designers, and copywriters eager to learn the best of SEO.

At the end of the class, students are all invited to work on a project that can put all their learnings into action: sharing their SEO strategy and optimizing content based on keyword research.

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#20 SEO Today: Strategies to Earn Trust, Rank High, and Stand Out – Skillshare

Cost: FREE

In this online course, Rand combines his signature whiteboard teaching style with helpful screencast demonstration to teach learner link earning strategies, on-page SEO optimizations, the latest in SERPs, and overall best practices for mobile SEO.

This class is ideal for those with basic SEO familiarity, but all are welcome. Whether you’re working at a startup, growing your digital marketing toolkit, or simply love to learn, this class is the perfect place to discover what’s now effective in SEO — demystifying the jargon and helping you reach your ranking goals.

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#21 First Steps of SEO: Keyword Research and Website Optimization – Skillshare

In this class, you will learn the tips and tricks of ending up on the first page of Google search results. You will master the art of keyword research and website optimization.

In this online SEO training, there is a video about keyword research. After this video, you can start to do your research.

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How Long Does It Take To Complete An SEO Class Online?

The duration of online SEO classes can vary from a few hours to several months. Some classes may be self-paced, allowing you to learn at your own speed, while others may have set schedules and deadlines. It’s important to choose a class that fits your schedule and learning style.

Can I Get Certified By Taking SEO Classes Online?

It is possible to get certified in SEO by taking online classes. Many online SEO courses offer certification upon completion, which can demonstrate your proficiency in SEO and improve your credibility as an SEO specialist or consultant.

However, it’s important to choose a reputable certification program that is recognized in the industry. You should research the certification program and ensure it covers the necessary topics and skills to become a proficient SEO professional. Additionally, while certification can be valuable, practical experience and a proven track record are often just as important in the SEO industry.

FAQs On SEO Classes

What is SEO?

SEO stands for Search Engine Optimization. It is optimizing a website or web page to appear higher in search engine results pages (SERPs) when users search for relevant keywords.

Can I get certified in SEO by taking online classes?

Yes, some online SEO classes offer certification upon completion. These certifications can demonstrate your proficiency in SEO and improve your credibility as an SEO specialist or consultant. It’s important to choose a reputable certification program that is recognized in the industry.

How long does it take to complete an SEO class online?

The duration of online SEO classes can vary from a few hours to several months. Some classes may be self-paced, allowing you to learn at your own speed, while others may have set schedules and deadlines. It’s important to choose a class that fits your schedule and learning style.

Conclusion

Given the importance of the internet in connecting organizations with their customers and audiences, search engine optimization has become highly prized as it plays an essential role in making these matches.

With the importance of SEO, there is a great need to invest time actively in learning SEO by taking SEO classes online.

References

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