Every Entrepreneur wants to see their company grow, notwithstanding whether you are a new or seasoned entrepreneur.
If you have a burning desire to see your business succeed? It is necessary to employ the best tools for email marketing or software that are easy to use, cost-efficient, and effective. You’ll require a solution to assist you in guiding and converting your subscribers into paying customers.
With over 450 alternatives to choose from, finding the best email marketing software for your business can be difficult.
This post has simplified the process by determining the 10 best tools for email marketing in 2024.
Why Use Email Marketing Tools?
There is a competitive pull for customer attention in the business world and everyone wants the quickest and fastest way to reach prospective customers.
They have provided email marketing for this purpose.
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Overview of Email Marketing Software Tools
As a terrific business enthusiast, reaching out to a larger audience piques your interest, therefore you choose email marketing, right?
You made the right choice. However, several outstanding email marketing solutions can help you achieve your objectives.
Although the technicalities and interfaces of these tools differ, they all serve the same purpose: to provide you with the best reach to your current and potential consumers. Here are ten of them:
- ActiveCampaign – Best overall email marketing software
- HubSpot – Best for B2B service companies
- Sendinblue – Best for building your customer base
- Campaign Monitor – Best choice for creating personalized emails
- Omnisend – Best for e-commerce businesses
- Autopilot – Best for advanced marketing automation
- Benchmark – Best for small agencies and consultants
- Constant Contact – Best for email marketing beginners
- MailerLite – Best way to get all the essentials at a low price point
- EmailOctopus – Best choice for web developers
We discuss each of these tools to make you know their strength and their cost implications if employed.
#1. ActiveCampaign; Best overall email marketing software
The ActiveCampaign is the first on our list of the 10 best tools for email marketing. It has earned its reputation as a leading marketing automation tool by focusing on building a world-class product that provides multiple solutions for B2C, B2B, and e-commerce businesses all over the world.
With machine learning and predictive tools, it’s by far the most advanced email marketing platform on our list, allowing marketers to work smarter.
ActiveCampaign also provides exceptional deliverability rates (>99%), integrates with 870+ third-party tools, and goes above and beyond with its security and compliance measures.
ActiveCampaign comes with a built-in sales CRM system that connects to a strong automation engine to manage your sales, live chat, and, of course, email campaigns as an all-in-one marketing tool.
You could believe that these advantages come at a high price. ActiveCampaign is cheaper, starting at $9 per month, and is more economical than many of the tools on this list.
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ActiveCampaign comes with the following features:
- Built-In CRM
- 870+ Integrations
- Split Actions & A/B Testing
- Goal Tracking & Attribution
- List Segmentation
- Win Probability
- Dynamic Content
- SMS & Site Messaging
- Drag-and-Drop Editor
Try ActiveCampaign today with a 14-day free trial – no credit card required.
#2. HubSpot: Best for B2B service companies
Next on our list of the best tools for email marketing is HubSpot a well-known tool that offers specialized CRM email marketing tools/software, landing page building, online chat, and management.
You can simply link income to the marketing campaign, newsletter, or blog post that affected each sale when you use HubSpot as the backbone of your marketing and sales.
HubSpot offers a WordPress plugin that allows you to launch email campaigns directly from the platform.
The plugin also allows you to capture contacts in your CRM using a HubSpot form or chat widget without leaving WordPress.
Start using HubSpot for free, however according to our research, the product subscription is a little on the pricey side.
#3. Sendinblue; Best for building your customer base.
Basically, Sendinblue provides a variety of features to help you create intuitive sign-up forms, a landing page builder, and a responsive email editor.
Sendinblue is one of the best-performing email platform options available today, including advanced reporting and tons of configurable templates, aside from being a clever all-in-one digital marketing solution.
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Using Sendinblue, you can quickly create an email marketing strategy to handle SMS and site chat messages, integrate Facebook ad management and easily keep track of it all.
As an added advantage, with Sendinblue you enjoy unlimited contacts and only pay for the emails that you send, instead of shelling out more money as your list grows.
What features does Sendinblue offer?
- Marketing Automation
- Contact Segmentation
- Built-In CRM
- Email & SMS Marketing
- Shared Inbox
- Live Chat
- Transactional Emails
- Landing Pages & Subscription Forms
- Facebook Ads Management
It is all these features that make Sendinblue enter our list of best tools for email marketing.
You can get started with Sendinblue’s free plan, and send up to 300 emails per day.
#4. Campaign Monitor; Best choice for creating personalized emails.
Campaign Monitor is also on our list of the best tools for email marketing. If esthetic attractiveness is important in your marketing, this is an email solution you should check out.
Especially if you’re using a personalized email strategy to maintain brand consistency.
You’ll have complete control over the appearance of each message, and you’ll be able to create a great-looking email by tweaking fonts and color schemes, as well as include no-cost stock photos thanks to built-in Unsplash access.
The Customer Journey email builder in Campaign Monitor Email Marketing Software Free Trial allows you to design esthetically beautiful and effective campaigns.
With a 99% customer satisfaction rating, Campaign Monitor offers users a dedicated team of service consultants to provide you with ongoing support for account setup, best email marketing practices, and strategies to increase your deliverability rates.
What are Campaign Monitor’s key features?
- Email Template Builder
- Transactional Emails
- Analytics & Insights
- 100s of Integrations
- Link Review Tool
- Segmentation & Personalisation
- Signup Forms & SMS Marketing
Campaign Monitor is free to try, and paid plans start at just $9/month.
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#5. Omnisend; Best for e-commerce businesses
Omnisend is quickly becoming one of the most popular platforms for online merchants and assisting e-commerce businesses by personalizing their marketing.
This powerful tool, which is one of our top email marketing tools, provides a full marketing automation toolset that includes email, SMS, push notifications, and connectivity with Google Ads, Facebook Lead Ads, and 70+ other programs to help you maximize growth opportunities and drive sales on autopilot.
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Omnisend has created new email templates aimed at attracting repeat buyers by focusing just on e-commerce.
Our e-commerce platforms, including Magento, Shopify, and BigCommerce, are compatible with Omnisend. But the advantages don’t end there.
Omnisend goes above and above to assist its customers by integrating with the review, loyalty, and support desk platforms such as Yotpo, Smile.io, and ReCharge, making it one of our finest email marketing solutions.
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Paid Omnisend plans start at $16 per month, depending on the size of your contact list, and each includes unlimited email sending indeed it is one of the best tools for email marketing.
What are Omnisend’s most powerful features?
- Surveys & Polls
- Popups & Forms
- A/B Testing
- Email, SMS & Push Notifications
- Transactional & Marketing Emails
- Dynamic Discount Codes
- E-commerce Segmentation
- Reporting & Retargeting
Omnisend offers a Free Forever plan upon sign-up, this gives it an edge over others.
#6. Autopilot; Best for advanced marketing automation
The Autopilot is the next item on our list of best tools for email marketing, and it’s known for having one of the best-designed canvases for developing email automation sequences, allowing you to focus on creating ideal client journeys.
The phase when marketing was all about sending bulk emails or mindlessly sharing weekly email newsletters has gone.
In today’s digital landscape, it’s essential for email marketing to be smart by sending the right messages to the right leads at the right time. Autopilot gets you covered on that.
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What are the best Autopilot email features?
- Website Tracking
- Automation Annotation
- Customer Journey Mapping
- Lead Scoring & Nurturing
- Multi-Channel Marketing
- Email A/B Split Testing
Autopilot offers a free 30-day trial.
#7. Benchmark; Best for small agencies and consultants
Benchmark is not popular as other tools on our list, but it is a compelling option, especially if you want to send professional emails without needing to be an email designer.
Everything about their platform, from their bespoke templates to the platform itself, the design is to provide a good user experience.
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Benchmark is an affordable choice for any small business that needs a beautiful and easy-to-use email tool and marketing automation software.
What are Benchmark’s key features?
- Visual Email Builder
- Marketing Automation
- 1,500+ Integrations
- Landing Pages
- Surveys & Polls
- Sign-Up Forms
- A/B Testing
Enjoy Benchmark for free and send 250 emails to 500 contacts each month.
#8. Constant Contact; Best for email marketing beginners
If you are new to email marketing, Constant Contact is excellent and one of the best tools for email marketing.
Drag-and-drop functionality in the email builder allows you to quickly and simply add text and graphics to your messages.
Constant Contact also offers 100+ mobile-optimized email templates, making professional email creation faster and easier than with many other solutions.
A lot of the email marketing work is done for you with Constant Contact’s automation features, including triggers for welcome messages for new subscribers and related drip email marketing campaigns, all based on customer behavior on your website.
What are Constant Contact’s most powerful features?
- 100s of Templates
- List-Building Tools
- Event Marketing
- Campaign Reporting
- App Integrations
- Landing Pages
- A/B Testing
Get a free trial of Constant Contact for 60 days – no credit card required!
#9. MailerLite; Best way to get all the essentials at a low price point
Are you looking for a tool that will not be heavy on your budget? Then look no further than MailerLite! It allows you to send up to 12,000 emails per month on their free plan, and it’s only $9 a month for unlimited emails sent to 1,000 contacts.
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MailerLite, unlike other basic email marketing systems, is a tool that any company can use.
Whether you’re a tiny charity, a side business, or a new freelancer, MailerLite provides everything you need to launch bulk email marketing campaigns.
Because it is affordable and includes easy-to-use templates, MailerLite is the best option for beginners.
What are MailerLite’s free features?
- Drag & Drop Editor
- Email Automation Builder
- Website Builder
- 10 Landing Pages
- Sign-Up Forms & Pop-Ups
You really can’t go wrong with the MailerLite free plan, but you’ll get even more with their paid plans, including selling digital products, using unlimited templates, and creating auto resend campaigns.
MailerLite offers a 30-day free trial, you can try to see all they have to offer.
#10. EmailOctopus; Best choice for web developers
Also on our list of best tools for email marketing is EmailOctopus. EmailOctopus is an email marketing software that helps businesses design, launch and manage personalized email campaigns using customizable templates and the drag-and-drop editor.
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Organizations can use the automation functionality to schedule time-based onboarding and drip sequence campaigns for sending welcome emails or sharing newsletters and offers.
Marketers may use EmailOctopus to add pop-up forms to existing websites to collect client information, as well as embed custom forms into existing websites to convert more visitors into subscribers.
Administrators can utilize the platform to organize and store subscriber data in a repository and send emails to contacts based on gender, age, location, and other criteria. Contacts can also be segmented based on campaign activity.
What are the best EmailOctopus features?
- Contact Importing
- Customizable Forms
- Pre-Designed Templates
- Automated Drip Campaigns
- Subscriber Segmentation
Give EmailOctopus a try for free and send up to 10,000 emails monthly.
What to Look for in Email Marketing Software?
These best tools for email marketing should grow your business by converting leads into customers. But it also needs to save your time and turn those buyers into loyal fans.
Here are the basic things to look out for when considering the best tools for email marketing to adopt:
You must connect the cost of subscribing with your budget when picking which tool to utilize.
Because you don’t want to change your email marketing tool too often, it’s a good idea to pick one that has all the features you’ll need today and in the future. Above all, choose the tool that will help you expand your business the most.
2. Ease of Use
It can take up to three hours on some email marketing platforms to make a template look appropriate, especially when it comes to being displayed on a mobile device.
As a result, while deciding which email marketing solutions to utilize, search for those that are simple and take less time.
Even the best email marketing solutions are useless if your emails end up in the spam folder. As a result, deliverability, as dull as it may be, is a critical factor.
4. Best for Email Marketing Features
Ensure that the best email marketing tools you choose include features like graphic email campaign builders, pre-designed email templates, autoresponders, and audience segmentation.
5. CRM and Marketing Automation
Unless you’re a large enterprise, it’s probably a wise idea to use a drip email marketing software that includes a built-in Customer Relationship Management (CRM) tool and marketing automation capabilities.
Email marketing is the most significant digital channel for businesses and organizations, as it allows for one-to-one interactions throughout the client journey.
As a result, the best tools for email marketing are vital for every business.
Email marketing involves using email messages to communicate with consumers about your brand’s products, services, special offers, news, and more.
Email marketing is one of the most effective ways for a business to reach customers directly.
The best way to grow an email subscriber list is to offer your audience an incentive in exchange for signing up to receive your emails.
Making use of the best tools for email marketing helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost.
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